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Culture Rebranded
↣ Company
Regeneron is a leading biotechnology company that invents life-transforming medicines for people with serious diseases. Regeneron's unique ability to repeatedly and consistently translate science into medicine has led to nine FDA-approved treatments and numerous product candidates in development.
↣ Highlights
Emerging from the desperate need for connection and fear caused by COVID-19 and the events of George Floyd, Regeneron aimed to establish its first Employee Resource Group (ERG).
Founding members of the Black ERG, including myself, led the design and strategy of a cultural turning point for Regeneron—collaborating with and presenting to executive leaders across the company.
Flexibility was my aim for the identity. Telling a story through adaptable visual elements that can create an emotion while also invoking a tone.
We have engaged over 4000+ employees—directly impacting Regeneron's culture, inspiring 9 more ERGs to be formed (also designed by me :)
↣ Provided
+ Logo Concept, Refinement & Execution
+ Identity Ideation & Development
+ Empathetic Problem-Solving
+ Communication Leadership
+ Culture-Driven Storytelling
+ Marketing Collateral & Copywriting
"Thank you for your invaluable contributions and partnership to help make this impact come to life!"
- Najla Husseini, Director Diversity, Equity and Inclusion
