Creating Stories and
Connecting People with Design-Driven Storytelling.
Every brand has a unique narrative waiting to be unveiled. I'm passionate about harnessing that power of visual communication to amplify unheard voices and give form to compelling narratives. Design is a privilege, and I believe in leveraging empathy to create impactful stories that resonate with audiences.
Throughout my 10+ year career, I've worn many hats: Graphic Designer, Freelancer, Art Director, Marketing Designer, and even Founder. This diverse experience has equipped me with a holistic understanding of brand strategy, consumer behavior, and visual impact across various industries, from healthcare to sports tech and SaaS to high-end retail, thus allowing me to adapt and excel in any design environment.
Let's create something impactful together!
Understand the problem we're trying to solve and identify the needs of our audience. Gather information through research and user feedback.
Empathize & Define
The exploration phase. Brainstorm and sketch ideas to discover all possible outcomes—while empowering out-of-the-box thinking.
Ideate & Develop
Work with real users building A/B tests, wireframes and mockups to generate and further enhance concepts for art direction.
Prototype & Test
Identify areas for improvement and refine designs based on feedback and engagement. Execute final designs for all stakeholders involved.