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Simplee
Sell strategic thinking and creative concepts to executive-level stakeholders
Create a refresh of the brand’s identity, guidelines, and website
Developed universal templates for presentations, white-papers, marketing collateral, and documentation
Collaborated with Head of Design, Marketing, and Product teams
↣ Highlights
↣ Services
+ Brand and Collateral Refresh
+ Brand Style Guidelines
+ Marketing and Sales Templates
+ Art Direction
Simplee, a SaaS Healthcare Company, was founded with the goal of eliminating the stress of financial care so patients can focus on what matters most, their health and well-being. (Recently acquired by Flywheel)

Every project begins with understanding the target audience—followed by an explorative inspiration phase. This involves competitive analysis and the collection of what inspires our goal and vision.
Clean lines, sharp edges, overlapping elements, and emotional photography all work together to embrace the desired tone and aesthetic.
"Anthony has proved to be an incredible resource and partner, he helps us look our best across digital, print, and web."
- Mike D'Amelio, former Head of Design, Simplee


